If you’re here, chances are you want to learn HubL and get better at HubSpot CMS development.
HubL (HubSpot Markup Language) is HubSpot’s own templating language. It’s an extension of Jinjava, based on the popular Jinja engine. In simple terms: if you want to build powerful, scalable websites on HubSpot CMS, HubL is a must-know.
In this guide, you’ll learn what HubL is, why it matters, and the exact steps we recommend for anyone starting their HubL learning journey.
Technically, no. You can build a HubSpot CMS website using just HTML, CSS, and JavaScript.
But here’s the truth: without HubL, you’re missing out on the best parts of HubSpot CMS for developers. You’d be stuck hardcoding pages instead of building scalable, dynamic websites.
With HubL, you can do things such as:
Dynamically display blog posts and content across your site.
Create reusable modules your marketing team can edit in the HubSpot editor.
Build flexible themes that scale as your website grows.
In short: if you want to master HubSpot CMS development, you need HubL.
The challenge with learning HubL is that resources are limited. But don’t worry—HubSpot provides enough material to get you started, and the rest comes with practice.
Here’s the HubL tutorial path we recommend:
Before diving into HubL, make sure you understand the fundamentals of HubSpot CMS. HubSpot Academy offers free courses and certifications that every developer should take.
Recommended courses:
These won’t make you a HubL expert, but they’ll give you the foundation you need.
Once you’re comfortable with CMS basics, head over to the HubSpot Developer Documentation. The HubL reference guide is your go-to resource for understanding tags, filters, and functions. Bookmark it—you’ll be using it a lot.
Learning HubL is all about hands-on practice. Set up your free CMS Developer Sandbox account and start building themes, modules, and templates. Think of it as your HubL playground—a safe space to experiment and make mistakes.
Like any new skill, mastering HubL takes time. You won’t become an expert overnight—not in a week or even a month. But if you consistently practise in your sandbox and build real-world projects, your skills will grow quickly.
Remember: the fastest way to learn HubL is by using it.
If your team doesn’t have time for trial and error, the quickest path is to learn directly from HubSpot CMS experts.
We offer personalized HubL workshops where we train your team on everything from the basics to advanced HubSpot CMS development best practices. This way, you can start building high-performing HubSpot websites right away.
👉 Get in touch with us to organize a tailored HubL training session for your team.